I’ve been thinking a bit about developing a plan and policy for the Brandel Library’s social media accounts. In the past, I’ve viewed this as an “important but not urgent” issue and I largely feel the same way now. However, I think that both for planning sake and direction I should invest some time and thought in researching other library’s policies and best practices to guide the Brandel Library’s social media in 2014.

Developing a Policy – Why?

By “policy” I mean a set of expectations that set the boundaries for acceptable conduct as well as some lofty goals for social media in the context of an academic library. I’ve started collecting some relevant policies and articles in this Zotero library and hope to keep updated that frequently.

Starting with the question of “Why?” leads me to connect our social media policy to the library’s general mission statement. Our current mission statement (as of 2012) is:

The Brandel Library supports the educational mission of the university by offering resources, services, and an environment to stimulate academic inquiry and intellectual, cultural and social exchange, while reflecting the Christian, urban, and multicultural vision of the university. This is accomplished through the acquisition, organization, and preservation of both physical and digital materials, and by facilitating their use (access) in a complex information environment through course and individual instruction. Creating awareness of and providing access to these collections are essential to our mission.

I’ve taken the liberty of highlighting certain phrases that I find particularly relevant to the library’s social media policy. Having not planned this – I’m actually relatively happy with how well library mission statement mapped to social policy. At the same time, I also see that our mission statement seems focused on our collections (and facilitating their use) and not on our our users (and meeting their needs). Something to consider long term, I guess.

A Simply Policy

Editorial confession – this draft has been pending for months. In that time, I went to the #ILEADUSA meeting and heard an inspiring talk from Beck Tench. The simplicity of her institutions social media policy has inspired me so much that I’m going to steal it directly and offer it as a first draft. Her policy is simply this:

1. Use common sense.
2. If it gives you pause, pause.
3. We’ve got your back on this.

If I recall correctly, this policy was given in a section of her talk focused on trusting people completely. I’m going to move forward with that confidence and revisit this when the need arrives.